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Exploring the Power of an Intent Data Bank
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TOPIC: Exploring the Power of an Intent Data Bank
Exploring the Power of an Intent Data Bank 3 months 2 weeks ago #54594
Has anyone here integrated an intent data bank into their marketing tech stack? The approach of an intent data bank is especially interesting as it collects and stores a user’s interactions, behaviors, and purchase signals across numerous touch points. With the insights gleaned, marketing teams can unlock better audience understanding as well as sharper campaign targeting. Would love to hear success stories or challenges faced while leveraging intent data bank platforms for B2B lead generation and engagement strategies.
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