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Discussing the Value of ABM Intent Data
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TOPIC: Discussing the Value of ABM Intent Data
Discussing the Value of ABM Intent Data 3 months 2 weeks ago #54595
I would like to know how other marketers are using ABM intent data for their account-based marketing campaigns. Given the presence of even a basic ABM intent data, the marketing and sales division of a company can identify potential accounts that prepare background research, thus, enabling super accurate marketing. Has anyone noticed improved alignment or shorter sales cycles? I would appreciate hearing stories, sharing their best-known tools as well as call to action cases for ABM intent data.
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