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In B2B marketing, a b2b intent data provider plays a crucial role by offering insights into which companies are actively researching products or services like yours. With the right data in hand, identifying truly interested leads becomes easier, right? Sales teams who leverage real-time signals along with CRM systems can now better manage lookalike engagements, focusing on top-tier accounts while decreasing time-intensive targeting on low-hanging fruit. It helps marketing and sales teams avoid overlaps while improving accuracy in revenue generation.